Company Profile

S.V.S spells out Suvai, Virundhu & Sakthi. Quality and Purity are our Success mantras. We entered into manufacturing of flour products in 1934, and are currently celebrating 83 successful years. Our founder S.V. Sankaralinga Nadar’s dream was to minimize work in the kitchen for ladies. Hence, he ventured into the flour market making life easier for them. Our products are most preferred in every household down south. S.V.S is the leading wholesale manufacturer and distributor of Flours in Madurai.

We are grounded with values and are known for our tradition and culture.

In 1960s, Shri.S.V. Sankaralinga Nadar’s son Shri.S.V.S. Sundaramurti took charge of the organization. He is a famous business personality who was the Patron & President for Tamilnadu Chamber of Commerce & Industry. Also a President in Tamilnadu Foodgrains Merchants Association. He was also an Active Member in Productivity Council and Sales Tax Committee. Mr. Sundaramurti was instrumental in delivering high-quality flour products at low cost. This enabled us to expand the wholesale market for hotels, sweet stalls and other wholesale customers.

In 1980s, Shri.S.V.S. Sundaramurti’s Son Shri.S.V.S.S. Velshankar took over the administration of the organization.His innovation and bold ideas changed the colour of the biz. He was instrumental in introducing ½ Kg and 1 Kg pouches into the retail segment. This revolutionized the concept of retail purchases. Consumers started to prefer S.V.S products. He aggressively expanded our market to South Tamilnadu.

Business went global and Export orders began. SVS stepped into countries like United States, Maldives, and Sri Lanka. A lot of effort went into research and development to improve the quality of the products. SVS became the proud recipient of AGMARK Certification for Gram Flour and Wheat Flour. Mr. Velshankar’s effort skyrocketed the market share up to 30% during his 3 decades of administration.

Our Administrators Shri.S.V.S. Sundaramurti and Shri.S.V.S.S. Velshankar have received VanigarSri Award for their dedication in Trade. In the year 2011, Shri.S.V.S.S. Velshankar’s son Mr.S.V. Suraj Sundara Shankar (4th Generation Administrator) enters into marketing to create yet another revolution. His key mission is to expand the market into all of Tamilnadu. A lot of focus is on R&D, Quality certifications and product innovation thereby introducing more food products into the market.

Now, our organization has the latest and superior semi-Automatic and fully-Automatic machines for manufacturing, processing, and packing. We hand pick pure Raw materials from traditional sources with nourished Taste & Aroma. Providing healthy and nutritious food choices for our customers is the key focus area. In this competitive market, we proudly boast over 10,000 customers who prefer our brand every year and the number is on the rise exponentially. Every year, we sell over 5,000 tonnes of our products. We will soon visibly expand our market share pan India and venture aggressively into global markets as well.

Our Vision is to give 100% Customer Satisfaction and fulfill the needs of the consumers in food sector.